Position: Marketing and Communications Manager 

Department: Administration 

Pay Range: $68,294-$74,880

Status: Exempt 

Revised: 04/2026

Definition

The Marketing and Communications Manager is responsible for developing and executing The Children's Cabinet's comprehensive marketing and communications strategy to increase public awareness, enhance brand identity, and support fundraising efforts. This role leads the organization's digital and traditional marketing initiatives, oversees media and public relations efforts, and ensures brand consistency across all platforms. The manager supervises the Marketing Coordinator and the Community Outreach Coordinator and collaborates closely with leadership and program teams to amplify the organization's impact.

Supervision Exercised: Coordinators, Specialist, Student Interns and Community Volunteers

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Duties:

Develop, implement, and assess the success of The Children's Cabinet's annual marketing and communication plan, aligning with the organization's mission and strategic priorities.

Maintain and strengthen The Children's Cabinet's brand identity by ensuring consistency in messaging, visual design, and storytelling across all marketing channels.

Work closely with the Executive Leadership and Donor Relations team to support fundraising campaigns, donor engagement, and major events, such as Art of Childhood, Adopt A Family, Great Reno Balloon Race, and graduation ceremonies.

Establish and maintain strong relationships with media contacts, serving as the primary liaison for press inquiries and story pitches.

Write and distribute media releases, ensuring appropriate follow-up to maximize coverage.

Organize and manage press conferences and media events to increase awareness of The Children's Cabinet's impact.

Oversee the organization's social media strategy, ensuring engaging, timely, and mission-driven content across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).

Guide the Marketing Coordinator in managing daily social media content and community engagement.

Monitor analytics and trends to optimize content performance and audience growth.

Lead website content strategy for all Cabinet web properties, ensuring regular updates and an engaging and accessible user experience.

Collaborate with vendors and internal teams to enhance website functionality and content.

Manage SEO optimization and web analytics tracking to improve online visibility and engagement.

Manage the development of compelling stories that convey the impact of The Children's Cabinet's work.

Supervise and guide the marketing team in identifying, crafting, and distributing stories that highlight the organization's mission, client successes, and donor impact

Develop and oversee public awareness campaigns (print, digital, radio, television, and billboards).

Secure donated ad space when possible to maximize outreach efforts.

Partner with the Fund Development team to support marketing efforts for fundraising initiatives and donor engagement campaigns.

Create marketing materials, event promotions, and outreach strategies to increase participation in annual events.

Provide guidance on in-house graphic design projects using Adobe InDesign, Photoshop, and Canva.

Ensure that all organizational print and digital materials align with branding standards.

Manage the production of promotional materials and liaise with external designers, print vendors, and mail houses as needed.

Supervise and mentor the Marketing Coordinator and the Community Outreach Coordinator, ensuring team members are supported and developed in their roles.

Work cross-departmentally with program directors and staff to ensure alignment in messaging and marketing strategies.

Provide marketing training and guidance to internal teams to strengthen organization-wide communications.

Support Executive Leadership with internal communications, as needed.

Provide marketing training and guidance to internal teams to strengthen organization-wide communications.

Manage the annual marketing and communications budget, ensuring cost-effective strategies that maximize impact.

Serve as a strategic advisor to Executive Leadership on brand positioning, public messaging, crisis communications, and agency-wide communications priorities.

Use data, analytics, and audience insights to guide marketing strategy, strengthen community awareness, support fundraising goals, and ensure communications efforts align with organizational priorities.

Identify opportunities for in-kind media donations and sponsorships to support marketing efforts.

Perform other duties as assigned.

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Minimum Qualifications

Knowledge of

• Strong understanding of digital marketing, content creation, and social media management.
• Proficiency with social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) and scheduling tools.
• Demonstrated proficiency with graphic design principles and basic design software (e.g., Adobe Creative Suite, Canva).
• Strong writing, editing, and storytelling abilities.
• Ability to manage website content, communications, and analytics (e.g., WordPress, Constant Contact, or similar platforms).
• Computer programs including Microsoft Word, Excel, PowerPoint, data base programs, etc., and the desire to learn new programs.
• Possess photography and videography skills with an understanding of basic principles for capturing and editing visual content

Ability to

• Provide support and direction to coordinators and team member clear expectations, providing direction, and motivating team members to perform at their best.
• Foster a collaborative environment where team members can work together effectively towards common goals. This involves promoting open communication, resolving conflicts, and encouraging teamwork.
• Adapt and navigate changes and uncertainties that may arise.This includes adjusting plans and priorities as needed to ensure successful program delivery and that the Program Director is informed.
• Develop high-quality, engaging content that aligns with The Children's Cabinet's mission and resoinates with diverse audiences.
• Deliver exceptional customer service in a fast-paced and often sensitive environment.
• Work with various community agency partners to improve access to services.
• Manage large volumes of information, multitask and prioritize effectively in a busy office environment.

Special Requirements

• Bachelor's degree in marketing, communications, journalism, public relations or a related field, or equivalent experience.
• Five years of experience in marketing and communications, public relations, or a related field.
• Minium of 3 years experience in supervisions and management.
• Be able to pass a background check.
• Bilingual a plus.
• Must have a reliable vehicle to get to and from work, events, and errands.
• Must possess a valid Nevada Driver's license, proof of insurance if utilizing personal vehicle for company business, and a clean driving record.
• Must be capable of fulfilling all the physical aspects of the job including but not limited to: being able to lift and carry 50 lbs.; able to walk up and down stairs, repetitive keystroking (initiating and responding to e-mails; typing copy; etc.)
• Ability to work evenings and weekends. Some travel required; office visits and/or training.

Program Manager expectations: Collaboration/Advocacy/Respect/Equity&Diversity/Strengths

1. Team Development: Managers need to be able to develop competencies and professional development for their teams. This involves setting clear expectations, providing direction, and motivating team members to perform at their best.
2. Leadership: Program managers are expected to provide strong leadership to their teams, inspiring and guiding them towards achieving program goals.
3. Planning and Organization: They are responsible for developing comprehensive plans for the programs, including defining goals, timelines, budgets, and resource allocation to align with the agency’s strategic plan. Effective organizational skills are crucial for managing multiple tasks and priorities.
4. Budget Management: Program managers are responsible for allocating resources, including budget, personnel, and materials, to ensure that programs are adequately resourced to meet their objectives in conjunction with the Program Director. Monitors expenditures monthly and works with Program Director to project spending at fiscal year-end.
5. Risk Management: Program managers need to identify and mitigate risks that may impact the successful delivery of programs within their program. This includes developing risk management plans, monitoring risks throughout the program lifecycle, and implementing strategies to minimize their impact.
6. Quality Assurance: Program managers are responsible for ensuring that deliverables meet quality standards and adhere to program requirements. This involves establishing quality assurance processes, conducting regular reviews, and addressing any issues that arise with the Program Director.
7. Communication: Effective communication is critical for program managers to ensure that all team members, Program Director, and stakeholders are informed and aligned. This includes written communication, such as status reports and documentation, as well as verbal communication, such as meetings and presentations.
8. Adaptability: Program managers must be adaptable and able to navigate changes and uncertainties that may arise in their program(s). This includes adjusting plans and priorities as needed to ensure successful program delivery and that the Program Director is informed.
9. Continuous Improvement: Program managers should continuously seek opportunities to improve processes, methodologies, and outcomes within their programs. This involves input on clear models and research as well as gathering feedback, analyzing performance metrics, and implementing changes to drive greater efficiency and effectiveness.
10. Collaboration: Program managers need to foster a collaborative environment where team members can work together effectively towards common goals. This involves promoting open communication, resolving conflicts, and encouraging teamwork.
11. Partnerships: Program managers need to identify key community partners and stakeholders who can contribute to or be affected by the program. By effectively collaborating with community partners and stakeholders, program managers can enhance the quality and impact of their programs, foster community support, and ensure that the programs are more responsive to the needs and priorities of the communities they serve.
12. Adherence to Mission and Values: Program Managers are responsible for ensuring that the programs align with the organization's mission, values, and strategic objectives. They should work towards fulfilling the organization's overarching goals, in conjunction with their Program Director, while also meeting the specific needs of the program’s participants. Overall, program managers play a critical role in driving the success of program(s) within an organization by providing leadership, and effective management throughout the program.

Benefits

Eligible to receive Cabinet benefits for full-time staff __________________________________________________________________________________
The Children's Cabinet is an equal opportunity employer and encourages persons to apply regardless of their race, sex, sexual orientation, veteran status, color, religion, national origin, age, handicap, familial status, political affiliation or beliefs.

It is the policy of the Children's Cabinet, Inc. that all employees are employed at will of both the employee and the Children's Cabinet.

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